Punta Prima is a charming coastal urbanization at the northern edge of Orihuela Costa. Known for its beautiful 234-meter sandy beach and the iconic Cala Piteras cove, this area offers a perfect blend of residential tranquility and beach lifestyle. The promenade connects Punta Prima with neighboring Playa Flamenca, making it ideal for seaside walks. The area features a good selection of restaurants, bars, and the popular Punta Prima commercial center with a supermarket and shops.